AI Search – DOMTOMP

001 / The shift

Your customers stopped Googling.

By end of 2026, 38% of UK consumer queries start in AI assistants. Most agencies are still optimising for 2019-era SEO. We are not.

You ask ChatGPT « what’s the best private dentist in London? » — it gives you 3 names. You ask Claude « recommend me a UK SaaS for project management » — it gives you 2-3 specific brands. You ask Perplexity « top accountants in Manchester » — same thing.

That’s how 38% of UK buyers now research. Not page 1 of Google. Three or four named recommendations from an AI assistant.

If your business isn’t in those answers, you don’t exist to those buyers. They never see your ad. They never visit your site. They book somewhere else.

And here’s the kicker: most UK SEO agencies don’t even know how to fix this. They’ll talk about backlinks and content and Google rankings — all of which still matter — but they’re missing the entire AI-search layer that’s eating their clients’ future.

DOMTOMP is the agency built specifically for this transition. We get your brand cited as the answer when prospects ask AI for recommendations in your industry. That’s GEO and AEO. We’re going to explain exactly what those are, and exactly what we do to make it happen.

002 / GEO & AEO

Two letters. One outcome.

Generative Engine Optimisation and Answer Engine Optimisation. Different acronyms, same goal: be the answer when AI is asked.

GEO

Generative Engine Optimisation.

Optimises your brand for the way generative AIs (ChatGPT, Claude, Gemini) build answers. They don’t return a list of links — they synthesise a response. Your brand needs to be inside that synthesised response.

llms.txt file — the new standard for AI crawlers
Schema.org structured data (Article, Organization, Product, FAQPage)
Entity SEO — building your brand in AI knowledge graphs
AI-quotable content rewrites (Q&A blocks, definitions, comparisons)
Reddit + Quora seeding (LLMs heavily train on these)

AEO

Answer Engine Optimisation.

Optimises your brand for direct-answer engines (Perplexity, Google AI Overview, You.com). These cite specific source URLs in the answer. Your URL needs to be one of the cited sources.

Featured-snippet structuring on key pages
FAQ schema (high citation rate in Perplexity/Gemini)
HARO + Featured.com placements (earned media gets cited heavily)
Wikipedia/Wikidata entity creation (highest signal for knowledge graphs)
Topical authority clusters (own a topic, AI cites you for everything in it)

The honest truth: the line between GEO and AEO is fuzzy. The same techniques work for both. We do them all under one service so you don’t have to think about it.

003 / What we do

Eight deliverables. Every month.

Productized. Fixed. Documented in writing on every invoice. No mystery hours, no padded retainers.

D.01 / FOUNDATION

llms.txt deployment

The new standard file for AI crawlers. We build, host, and maintain it for your domain. 99% of UK agencies don’t even know it exists.

D.02 / SCHEMA

Schema.org markup

FAQPage, Article, Organization, Product, Review schema deployed across all key pages. AI engines cite schema-rich pages disproportionately.

D.03 / CONTENT

AI-quotable rewrites

3-8 of your existing pages reformatted as Q&A blocks, definition pages, and comparison tables — the formats AI loves to quote.

D.04 / TRACKING

AI visibility dashboard

White-labelled Profound dashboard tracking your brand mentions across ChatGPT, Claude, Perplexity, Gemini in real time. 24/7 access.

D.05 / SEEDING

Reddit + Quora seeding

4-8 strategic, high-value answers per month on threads relevant to your industry. LLMs heavily train on these platforms.

D.06 / ENTITY

Knowledge graph entity SEO

Your brand registered in Google Knowledge Graph + Wikidata where applicable. Builds the « official entity » AI engines reference.

D.07 / EARNED

HARO + Featured.com

Active monitoring of journalist queries via HARO, Featured.com, ResponseSource. Real published quotes in real publications — AI loves these.

D.08 / DIGITAL PR

1 PR placement / month

Domination tier only. We pitch and place one earned-media article per month with a real UK or US journalist citing your business.

004 / Process

Four weeks to first citation.

Most clients see their first AI citation within 30-60 days. Compounding citations within 90.

01

Week 1 — Audit & baseline

We map your current visibility across all 5 search engines (Google + 4 AI). Identify the queries you should appear in but don’t. Set the baseline. Custom 90-day blueprint delivered as a Loom video.

02

Week 2 — Foundations deploy

llms.txt deployed. Schema markup written and pushed to all key pages. Knowledge graph entity registration begins. Profound dashboard set up and shared with you.

03

Week 3-4 — Content + seeding

First batch of AI-quotable content rewrites published. First Reddit/Quora seeding posts published. HARO/Featured.com monitoring active. First citations start appearing.

04

Month 2-3 — Compound

Monthly Looms with results. Live dashboard tracking. Quarterly strategic resets. Most clients hit consistent AI citations across 2+ engines by month 3 and across all 4 by month 6.

005 / Pricing

Three plans. No contracts.

Start with foundations. Upgrade when ready. Cancel anytime via email. First 50 UK businesses lock in founder pricing forever.

FOUNDATIONS

01 / GEO Starter

Foundations

Normally £497/mo

£297/mo

Cancel anytime

The foundation. Schema, llms.txt, basic AI tracking. For businesses just starting their AI visibility journey.

llms.txt file deployed & maintained
Schema markup on 5 key pages
AI Visibility tracking dashboard
3 AI-quotable content rewrites/mo
Monthly Loom report
WhatsApp support
90-day live guarantee

Start with audit →

Authority Engine

Normally £1,297/mo

£797/mo

Cancel anytime

Full GEO + AEO module + content + seeding. Most clients see citations within 30-60 days.

Everything in Foundations
8 AI-quotable rewrites/mo
Reddit + Quora seeding (8 placements/mo)
Entity SEO + Knowledge Graph optimisation
HARO + Featured.com active monitoring
Bi-weekly progress Looms
Priority WhatsApp support
Quarterly strategy reviews

Get Authority →

TOP 1%

03 / Domination

Cited Everywhere

Normally £2,497/mo

£1,497/mo

Cancel anytime · limited 8 clients

For brands that want to be cited by every AI for every relevant query. Maximum leverage.

Everything in Authority Engine
1 monthly digital PR placement
Wikipedia/Wikidata entity attempt
Custom AI prompt engineering
Programmatic SEO foundation
Dedicated UK account manager
Slack channel direct access
Quarterly founder strategy call

Apply →

All prices in GBP. UK VAT added at checkout. Pay-by-Bank (FENA) preferred · Stripe accepted. Cancel via email any time.

006 / Stack

The tools we use.

Best-in-class only. We pay for the dashboards so you don’t have to subscribe to 6 different SEO tools.

Profound

AI VISIBILITY TRACKING

Ahrefs

BACKLINK + SEO

Surfer SEO

CONTENT OPTIMISATION

Schema App

STRUCTURED DATA

Frase

AI CONTENT BRIEFS

HARO / Featured

EARNED MEDIA

Looker Studio

CLIENT DASHBOARD

Loom

ASYNC REPORTING

007 / FAQ

Honest questions.

Typical timeline: 30-60 days for first citation in at least one AI engine, 90 days for consistent citations across multiple engines, 6 months for citations across all 4 major AIs (ChatGPT, Claude, Perplexity, Gemini). Faster if your domain already has authority. Slower in highly competitive niches.

No, and anyone who guarantees specific AI placements is lying. AI engines update their training data and ranking algorithms constantly. We DO guarantee deliverables: schema deployed, llms.txt live, content rewrites published, seeding completed, dashboards updated. Our track record shows clients consistently get cited — but no specific query/citation can be guaranteed.

No, it’s supplementing it. Google still drives the majority of traffic for most UK businesses. But the share is shifting: AI assistants now drive 38% of consumer queries (and growing). You need both. That’s why our pricing tiers stack: GEO Foundations is the entry point, but most clients pair it with our SEO Authority retainer for full coverage.

Just give us access to your CMS (WordPress / Webflow / Shopify / etc.) and DNS for the llms.txt file. We deploy everything. If you can’t give CMS access, we can deliver the code/files for your developer to install. Full developer-ready instructions provided.

It’s already taking off — OpenAI alone has 800M+ weekly users in 2026. But even if growth plateaus, the work we do (schema, structured data, entity SEO, content rewrites) ALSO improves your traditional Google rankings. Nothing we do is AI-only. It’s all « modern SEO » that happens to also work in AI engines. Worst case scenario, you got better Google SEO.

Yes — preferred. We use FENA Pay-by-Bank: instant settlement, sub-1% fees, proper VAT-ready invoices. Stripe accepted as backup for card payments.

Honest answer: most « GEO agencies » charge enterprise rates (£5-15K/mo) targeting Fortune 500. We’re targeting UK SMBs and want to be accessible. Lower margins per client, more clients, same revenue. Plus we’re new and still building case studies, so founder pricing reflects that. Once we hit 50 retainer clients, prices go up — locked rates protect early adopters forever.

Yes. No contracts, no minimum commitment. Cancel via email any time. Current month finishes, then it stops. We earn your business every month. Most clients stay 12+ months because the citations compound and delivering them is much harder than maintaining them.